Singapore, 31 October 2000 - Homegrown innovative music lifestyle network, Vivamusic.com, announced today that it has signed an agreement with Asia Cable TV (ACTV) to provide music content to ACTV's network in China. ACTV, a Singapore-based broadband service and content provider has entrenched itself in two provinces in China, reaching more than 10 million Chinese cable TV households.

Currently, Vivamusic.com's exclusive interviews with visiting artistes are open to all visitors to the website. Vivamusic.com's archive of interviews and performances include famous international personalities as well as regional and local ones. The list includes Emil Chou, Daniel Chan, Rene Liu, China Dolls, Kit Chan and Tanya.

“This collaboration with ACTV will help us reach a huge audience in China,” said Mark Lai, CEO, Vivamusic.com. “ACTV will help us expose our content to 10 million households. That is only one-tenth of the cable households in China. In time we hope to reach more than the 100 million subscribers there.”

Like Vivamusic.com, ACTV is also a partner of the Infocomm Development Authority (IDA) of Singapore. ACTV positions it self as a content aggregator for broadband content players planning to break into the largely untapped China market. With China's impending entry to WTO, ACTV is actively on the look out for various attractive content providers and media players.

“We will focus on areas in entertainment and education, which we feel it will be well received in China“ said David Tao, CEO, ACTV. “ACTV will grow through the enhancement and upgrading of the cable network in China by providing in stages broadband applications and services to residential and commercial users. Services such as online education, interactive games and entertainment segments are all in the pipeline.”

David added, “We've chosen to work with Vivamusic.com because they can provide top class music entertainment to our music lovers in China.”

“We are very happy and excited to be working with ACTV,” said Mark. “This collaboration shows that our production is good enough for international audiences. This is the kind of confirmation and recognition our production team needs to assure them that they are doing a good job.”

Vivamusic.com's production team was started since its inception in January this year. The production team is made up of highly skilled young professionals, looking for an opportunity to exercise their creativity. From the beginning, the team was given a free hand in the creative process. This resulted in the productions having a fresh feel of real enthusiasm. In the last ten months, the team has homed in on their core competencies and bought up the standard of its production. The team now proudly compares its production of interviews and performances with that of the more established networks.

About Asia Cable TV

Asia Cable TV is a broadband Internet access and multimedia content provider, which is launching high-speed Internet access and multimedia content delivery over the existing cable infrastructure in the PRC. With 2 cable system partners located in 2 key eastern seaboard provinces, the company has access to more than 10 million Chinese cable TV households or 35% of the total households, and more than 300,000 small and medium-sized businesses. In addition to broadband access services, the Company also source and distributes interactive Chinese language multimedia content. The Company focus is mainly on three categories of multimedia content delivery, namely edutainment, lifestyle, and education.

About Vivamusic.com

Vivamusic.com is the premier online music lifestyle network in Asia. Working with major recording labels, Vivamusic.com offers access to digital downloadable songs of all genres and various languages. In addition, users can also watch music videos of international, regional and local artistes. Vivamusic.com also has its own professional in-house production team that produces exclusive content for the website.

Vivamusic.com has launched a series of 'firsts' in the online music industry. It features one of the world's first Internet Jockeys. Karen hosts music video countdowns and interviews various music personalities.

Another first for Vivamusic.com is Vivamusic Hub, Asia's first music lifestyle store designed to provide music lovers with an all -encompassing experience. Vivamusic Hub is a music lifestyle playground which features the latest digital music devices, a "box" which is a studio where in-house deejays broadcast music for 'live' web casts and Internet Jockeys conduct interviews, as well as sales of music compact discs. Vivamusic Hub has also brought in Southeast Asia's first 'CD maker' - a machine for creating custom CDs.

Issued by:
Vivamusic.com Pte Ltd
83A Kampong Bahru Road
Singapore 169379

Contact :
Lester Lim
Marketing Communications Manager
Vivamusic.com
Tel : (65) 221-2686

Kenneth Wong or Marie Teo, The PR Company
kenneth.wong@theprcompany
marie.teo@theprcompany.com
(65) 4358820